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The Art of (Attention) War
How to win back our attention as the infinite is making us insane
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Big Shifts
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Dashboard Culture vs. Camouflage Culture
How the Attention Economy killed Camp, collapsed distance, and left us unable to critique a UFC fight on the White House lawn.
Oct 5
•
Matt Klein
and
Remi Carlioz
Do Not Be Afraid of the Dark: A Guide to the Dark Mode Shift
The following piece is a collaboration between Edmond Lau + Matt Klein.
Feb 17
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Edmond Lau
and
Matt Klein
Arousal Quantified: 7 Trends Revealed via Pornhub's Data
What millions of searches and clicks say about sexual desire
Dec 20, 2024
•
Matt Klein
Pandemic Learning Loss: Understanding Academic, Mental & Developmental Delays
The opportunity isn’t to make up for lost learning, but reinvent our society's core pillars.
Jan 16, 2024
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Matt Klein
The Ozempic Effect: Social Side Effects of Medical Breakthroughs
The Ozempic Effect considers the far-reaching cultural ripples from radical medical breakthroughs. There are both positive and negative implications…
Dec 12, 2023
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Matt Klein
Foresight & Strategy
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So You Want to Study Culture?
Career advice I wish I learned much sooner
May 20
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Matt Klein
Fast-Food's Billion Dollar Misspend
Why investing in service not celebs may be the move
Apr 28
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Matt Klein
The Uncomfortable Truth: Data Lies, Making Anything "Real"
How numbers are shielding flawed research from criticism, distorting our reality
Mar 6
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Matt Klein
Cultural Singularity & The Need for Friction: The Business Case for Thinking the Inverse
How "Hyper-Optimization" threatens creativity and how slowness will save us
Jan 28
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Matt Klein
Self-Sabotaging Innovation: The Art of Doing Dumb Shit
We’re not just creatively stunted, but inefficient and unsatisfied. We’re actively sabotaging ourselves.
Nov 12, 2024
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Matt Klein
and
Elisabeth Bromberg
Creators
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The New Rules of Selling In: A Guide to Creator Sponsorships
“Selling in” is when you accept corpo cash from a position of power, not desperation.
Nov 10
•
Matt Klein
5 Years of ZINE & Writing for Madison Square Garden
130 pieces, 1 stadium full of readers and counter-intuitive lessons on growth
Sep 11
•
Matt Klein
The Creator Economy Is a Race to the Bottom for Human Dignity
The hidden costs and house of cards in the age of influence
Aug 11
•
Matt Klein
and
Brooks Miller
Beware the Curators
Why Life Beyond Algorithmic Recommendations Requires Skepticism
Jun 22, 2024
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Matt Klein
Resisting Audience Capture: How to Maintain Integrity & Sanity Online
Overcoming the dangerous dynamics of audiences, algorithms and metrics
Nov 15, 2023
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Matt Klein
Reality
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The Art of (Attention) War
How to win back our attention as the infinite is making us insane
Dec 29
•
Matt Klein
and
Nick Susi
Alone in Self-Driving Cars: How Convenience Dissolves Consensus
The Mess of Human Interaction is the Point
Dec 9
•
Matt Klein
and
Ruby Justice Thelot
Lessons From My Grandma Inventing DoorDash
How Reality & Product Culture Fit Works
Nov 24
•
Matt Klein
The Uncomfortable Truth: Data Lies, Making Anything "Real"
How numbers are shielding flawed research from criticism, distorting our reality
Mar 6
•
Matt Klein
Sourcing Truth: A Future of Synthetic Information
Falling down the rabbit hole on the hunt for accuracy
Apr 14, 2024
•
Matt Klein
Life Online
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AI & Our Unconscious: Using Dream Data To Decode Culture
What 5,000 dreams about AI reveal about our relationship to it
Jul 21
•
Matt Klein
,
Will Cady
, and
Emily
You Didn't Notice Anonymous Internet Browsing Was Just Killed
What a new Supreme Court ruling means for privacy, free speech and the future of the internet
Jun 30
•
Matt Klein
How to Build the Good Internet
Stepping out of the dark forest and reclaiming a social, handmade and cozy web
Jun 2
•
Matt Klein
and
Sacha Judd
The Most Important Image of 2024
What The Costco Guys on Fallon reveal about our media environment
Jan 3
•
Matt Klein
Arousal Quantified: 7 Trends Revealed via Pornhub's Data
What millions of searches and clicks say about sexual desire
Dec 20, 2024
•
Matt Klein
Interviews
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Interview with Filmmaker Charlie Shackleton: On True Crime & The Creative Process
Charlie Shackleton (CS) is one my favorite creative minds.
Jul 29
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Matt Klein
Interview with Seth Godin: On Strategy, Stories & How to Hack Back
Seth Godin is an author, speaker, entrepreneur and teacher.
Apr 1
•
Matt Klein
1:03:22
Interview with Douglas Rushkoff: Program or Be Programmed
🎧 Listen now | Rushkoff on how to reject what our platforms want and embrace our humanity
Nov 19, 2024
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Matt Klein
58:09
Interview with Rory Sutherland: Emotional Efficiency & Reframes
🎧 Listen or Read | Rory on good old ideas, economic BS, imagination, and solving the wrong problems
Jul 16, 2024
•
Matt Klein
SOCIAL_Commentary
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SOCIAL_Commentary_Vol.6
SOCIAL_Commentary is a reading of our memes — theorizing what they say about the zeitgeist — an expression of collective truths.
Dec 18, 2024
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Matt Klein
SOCIAL_Commentary_Vol.5
A reading of our memes — theorizing what they say about the zeitgeist — an expression of collective truths.
Sep 16, 2024
•
Matt Klein
SOCIAL_Commentary_Vol.4
A reading of our memes — theorizing what they say about the zeitgeist — an expression of collective truths.
Aug 26, 2024
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Matt Klein
SOCIAL_Commentary_Vol.3
A reading of our memes — theorizing what they say about the zeitgeist — an expression of collective truths.
Sep 19, 2023
•
Matt Klein
2
3_TRENDS
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3_TRENDS_Vol.27: Elliot Aronow: Sarapocial Relationships, Senseless Data + Boy Talk
3_TRENDS is an interview series with the world's leading cultural researchers and thinkers, sharing their favorite overlooked trends.
Apr 29, 2024
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Matt Klein
3_TRENDS_Vol.26: Julia Dixon: Peak Sludge, Neo-Luddites + Gen Alpha Trap
3_TRENDS is an interview series with the world's leading cultural researchers and thinkers, sharing their favorite overlooked trends.
Apr 8, 2024
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Matt Klein
3_TRENDS_Vol.25: Sarah Unger: Aspirational Stability, Blurred (Platform) Lines + Psych Edu
3_TRENDS is an interview series with the world's leading cultural researchers and thinkers, sharing their favorite overlooked trends.
Nov 6, 2023
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Matt Klein
3_TRENDS_Vol.24: Agus Panzoni: IRL Escapism, Meta Cringe + Screen Angst
3_TRENDS is an interview series with the world's leading cultural researchers and thinkers, sharing their favorite overlooked trends.
Jun 12, 2023
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Matt Klein
4
3_TRENDS_Vol.23: Magdalene Taylor: Sexual Skepticism, Female Trad Health + Politicization of Transport
3_TRENDS is an interview series with the world's leading cultural researchers and thinkers, sharing their favorite overlooked trends.
May 2, 2023
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Matt Klein
and
Magdalene J. Taylor
3_TRENDS_Vol.22: Sarah Rabia: Bimbos, Midlife Revolution + New Age Rage
3_TRENDS is an interview series with the world's leading cultural researchers and thinkers, sharing their favorite overlooked trends.
Mar 7, 2023
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Matt Klein
1
3_TRENDS_Vol.21: Joanna Lepore: Dark Philanthropy, Frail Brands + Choice Abandonment
3_TRENDS is an interview series with the world's leading cultural researchers and thinkers, sharing their favorite overlooked trends.
Feb 13, 2023
•
Matt Klein
3_TRENDS_Vol.20: David Paleschuck: Vibe Dosing, Packaged Meaning + Celebrity Drugs
3_TRENDS is an interview series with the world's leading cultural researchers and thinkers, sharing their favorite overlooked trends.
Jan 18, 2023
•
Matt Klein
2
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