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Do Not Be Afraid of the Dark: A Guide to the Dark Mode Shift

Edmond Lau and Matt Klein
Feb 17, 2025∙ Paid
The following piece is a collaboration between Edmond Lau + Matt Klein.

Edmond Lau is an award winning designer, art director, social media content creator and “Luxury Memeologist” who writes at the intersection of fashion, technology and new media.

Earlier this month, Lau shared a post on LinkedIn about “The Dark Mode Shift.” His observation amassed over…

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A think tank making sense of ourselves, media, and cultural change. Refusing easy answers, ZINE publishes original research and explanations of the emergent — read across +150 countries — and advises orgs on what’s next.

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