SOCIAL_Commentary_Vol.1

Critical meme analyses

SOCIAL_Commentary is a reading of our memes — theorizing what they say about the zeitgeist — an expression of collective truths.

More: All Volumes

---

Your perspective isn’t the only one, nor the right one.

There is no “right” one.

Just yours.

---

Real or not... Equipping everyone with social platforms over the last decade has pulled back the curtain on service-based employment — we now have access to behind the counter shenanigans few were ever aware of. It’s been a regain of social control. The voice at the drive-thru is not just a voice but a real person... one with power.

But then there’s the other side of this: the flurry of YouTube videos and TikToks over the last decade of those who torment drive-thru workers from the safe distance and protection of their cars. At best, it’s been mildly entertaining, and at worst: a startling look at class warfare treated as a joke.

---

Axel Folio, PhD, a half Black/ half brown hobbit @ISASaxonists

If you are gonna do conspiracy theories go big or go home.

Look long and hard enough and you’ll find patterns in everything.

---

This is “branding.”

There’s an incredible Godin quote: Imagine if Nike made a hotel. Now imagine if Marriott made a sneaker.

We can picture that Nike hotel. The latter, not so much.

This difference is branding.

Nike has a brand. Marriott does not. Name three distinct characteristics between Marriott and Hyatt. You can’t.

You can’t because they don’t have a brand.

Wes Anderson’s aesthetic is a brand. Consistent differentiation.

This is what anyone building a brand should aspire to.

---

The remainder of this post (6 more memes) + all SOCIAL_Commentary insight tangents are only available to paid supports of ZINE as a ‘Thank You.’

Consider supporting ZINE today.