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Reality

Reality Somms: How to Cultivate A Discipline of Knowing What’s Real
How to Serve Propriety as a Business
Jan 21 • Matt Klein and Brian Lange
The Art of (Attention) War
How to win back our attention as the infinite is making us insane
Dec 29, 2025 • Matt Klein and Nick Susi
Alone in Self-Driving Cars: How Convenience Dissolves Consensus
The Mess of Human Interaction is the Point
Dec 9, 2025 • Matt Klein and Ruby Justice Thelot
Lessons From My Grandma Inventing DoorDash
How Reality & Product Culture Fit Works
Nov 24, 2025 • Matt Klein
The Uncomfortable Truth: Data Lies, Making Anything "Real"
How numbers are shielding flawed research from criticism, distorting our reality
Mar 6, 2025 • Matt Klein
Sourcing Truth: A Future of Synthetic Information
Falling down the rabbit hole on the hunt for accuracy
Apr 14, 2024 • Matt Klein
Betty Crocker's Egg is a Myth. Embrace Unknowing.
How a tale of cake mixes reveals our relationship with manufactured realities
Sep 12, 2023 • Matt Klein
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