Reality

Finding Embodiment in The Uncanny Canyon

When the physical world feels more like a synthetic simulation

Mar 2 • Matt Klein and Gray

Reality Somms: How to Cultivate A Discipline of Knowing What’s Real

How to Serve Propriety as a Business

Jan 21 • Matt Klein and Brian Lange

The Art of (Attention) War

How to win back our attention as the infinite is making us insane

Dec 29, 2025 • Matt Klein and Nick Susi

Alone in Self-Driving Cars: How Convenience Dissolves Consensus

The Mess of Human Interaction is the Point

Dec 9, 2025 • Matt Klein and Ruby Justice Thelot

Lessons From My Grandma Inventing DoorDash

How Reality & Product Culture Fit Works

Nov 24, 2025 • Matt Klein

The Uncomfortable Truth: Data Lies, Making Anything "Real"

How numbers are shielding flawed research from criticism, distorting our reality

Mar 6, 2025 • Matt Klein

Sourcing Truth: A Future of Synthetic Information

Falling down the rabbit hole on the hunt for accuracy

Apr 14, 2024 • Matt Klein

Betty Crocker's Egg is a Myth. Embrace Unknowing.

How a tale of cake mixes reveals our relationship with manufactured realities

Sep 12, 2023 • Matt Klein

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