Finding Embodiment in The Uncanny Canyon
When the physical world feels more like a synthetic simulation
Preface:
In a series of essays in partnership with Squarespace, we’re making sense of our relationship with reality and how culture is constructed.
Making it real is now an act of rebellion, a middle finger to the paralysis brought on by consensus collapse. The line between fact and fantasy continues to blur, but when reality is this negotiable, the soil for preferred futures is fertile. You can just do things. What’s the future you want to see? Making reclaims agency amidst lost meaning. So, don’t escape this reality — design the one you want. We desperately need your alternatives.
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Build a better reality, then charge admission. With member-only areas, e-commerce and content monetization, create your space away from the noise. Decide a price and monetize products, services, courses, or any exclusive content. Make, sell, repeat. Fund your preferred future. No design experience required. Just the will to make something real.
The following piece is a collaboration between Matt Klein + Gray Broderick
Gray Broderick is a cultural insights writer and strategic advisor, helping brands understand emerging human values and translate them into emotionally and culturally intelligent strategy.
Don’t Fall In
Amidst the unease of the Uncanny Valley – the haunting phenomenon when synthetic life just nearly matches organic life – another chasm has opened up...
Under shadows created by the Cloud’s cast, there’s another world of déjà vu, one where now the physical world lacks any sense of organic life. It’s a dissonance felt in our lives away from the keyboard – something logically gives life, but lacks any sense of the living.