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SOCIAL_Commentary_Vol.3

Critical meme analyses

Matt Klein
Sep 19, 2023
∙ Paid
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SOCIAL_Commentary is a reading of our memes — theorizing what they say about the zeitgeist — an expression of collective truths.

More: All Volumes


Twitter avatar for @ShitpostGate
ShitpostGateway @ShitpostGate
Image
11:21 PM ∙ Jan 23, 2022
82,466Likes6,910Retweets

Time helps us “reframe” norms.

But what happens when our sense of time is distorted? What if culture is perceived to be moving faster?

Does our ability to stigmatize or accept also change at a faster pace?

What if yesterday’s acceptable rituals become controversial overnight, or antiquated views become normalized by next month?

Is it a sense of time that helps us reframe, or the literal years?

Kairos vs. Chronos


Twitter avatar for @ChaosIsMel
🧡 Spoopy Mel™ 🧡 @ChaosIsMel
he's not stealing it's literally his food
Twitter avatar for @RebeccaH2030
Rebecca Herbert @RebeccaH2030
Whale Shark has learned how to steal food from fishing nets. #TiredEarth https://t.co/2juQT83VC7
6:15 PM ∙ Jun 23, 2022
909,451Likes118,736Retweets

How often do we use framings which fail us?

Twitter avatar for @fuckedupfoods
fucked up looking food @fuckedupfoods
de-boned chicken with breadcrumb crust and tomato reduction
Image
12:51 AM ∙ Jan 22, 2023
259,222Likes23,403Retweets

And how often are we not using an available framing, which can benefit us?


Twitter avatar for @nenocenturi0n
let the empire fall ☭ @nenocenturi0n
alright hear me out: maximum wage
10:58 PM ∙ Mar 30, 2022
299,679Likes36,900Retweets

A winning presidential talking point.


Twitter avatar for @atdanwhite
Dan White @atdanwhite
This is why I drive a Toyota.
Image
6:42 PM ∙ Jan 19, 2023
745,795Likes70,023Retweets

This is intimate attention in a world prioritizing scale and automation.

How can you integrate “unapologetically un-scalable” into both your work and life?


Twitter avatar for @benarmishaw
Love. Angel. Music. Benji. @benarmishaw
Sorry but this has sent me to the moon
Image
3:06 AM ∙ Sep 15, 2022
15,086Likes900Retweets

What do we lose when SSRI’s are influenced?


Twitter avatar for @NeilMcMahon
Neil McMahon @NeilMcMahon
This took me a sec.
Image
12:04 AM ∙ Mar 12, 2022
6,370Likes635Retweets

“I’ll be Bach” if you still haven’t gotten it.

What if instead of simplifying comms until it’s explainable to a five-year-old, we made comms (and ads) more complicated so understanding them became a gentle challenge with a payoff?

Humans love games, puzzles and riddles. Or more precisely, we crave accomplishment.

Why do we so often insist on treating people like morons?

We applaud emotional communications, but what about smart ones?


The remainder of this post (4 more memes) + all SOCIAL_Commentary insight tangents are only available to paid supports of ZINE as a ‘Thank You.’

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