ZINE

ZINE

SOCIAL_Commentary_Vol.3

Critical meme analyses

Matt Klein
Sep 19, 2023
∙ Paid

SOCIAL_Commentary is a reading of our memes — theorizing what they say about the zeitgeist — an expression of collective truths.

More: All Volumes


X avatar for @ShitpostGate
ShitpostGateway @ShitpostGate
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Image
11:21 PM ∙ Jan 23, 2022
82,466Likes6,910Reposts

Time helps us “reframe” norms.

But what happens when our sense of time is distorted? What if culture is perceived to be moving faster?

Does our ability to stigmatize or accept also change at a faster pace?

What if yesterday’s acceptable rituals become controversial overnight, or antiquated views become normalized by next month?

Is it a sense of time that helps us reframe, or the literal years?

Kairos vs. Chronos


X avatar for @ChaosIsMel
🧡 Spoopy Mel™ 🧡 @ChaosIsMel
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he's not stealing it's literally his food
X avatar for @RebeccaH2030
Rebecca Herbert @RebeccaH2030
Whale Shark has learned how to steal food from fishing nets. #TiredEarth https://t.co/2juQT83VC7
6:15 PM ∙ Jun 23, 2022
909,451Likes118,736Reposts

How often do we use framings which fail us?

X avatar for @fuckedupfoods
fucked up looking food @fuckedupfoods
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de-boned chicken with breadcrumb crust and tomato reduction
Image
12:51 AM ∙ Jan 22, 2023
259,222Likes23,403Reposts

And how often are we not using an available framing, which can benefit us?


X avatar for @nenocenturi0n
let the empire fall ☭ @nenocenturi0n
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alright hear me out: maximum wage
10:58 PM ∙ Mar 30, 2022
299,679Likes36,900Reposts

A winning presidential talking point.


X avatar for @atdanwhite
Dan White @atdanwhite
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This is why I drive a Toyota.
Image
6:42 PM ∙ Jan 19, 2023
745,795Likes70,023Reposts

This is intimate attention in a world prioritizing scale and automation.

How can you integrate “unapologetically un-scalable” into both your work and life?


X avatar for @benarmishaw
Love. Angel. Music. Benji. @benarmishaw
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Sorry but this has sent me to the moon
Image
3:06 AM ∙ Sep 15, 2022
15,086Likes900Reposts

What do we lose when SSRI’s are influenced?


X avatar for @NeilMcMahon
Neil McMahon @NeilMcMahon
𝕏
This took me a sec.
Image
12:04 AM ∙ Mar 12, 2022
6,370Likes635Reposts

“I’ll be Bach” if you still haven’t gotten it.

What if instead of simplifying comms until it’s explainable to a five-year-old, we made comms (and ads) more complicated so understanding them became a gentle challenge with a payoff?

Humans love games, puzzles and riddles. Or more precisely, we crave accomplishment.

Why do we so often insist on treating people like morons?

We applaud emotional communications, but what about smart ones?


The remainder of this post (4 more memes) + all SOCIAL_Commentary insight tangents are only available to paid supports of ZINE as a ‘Thank You.’

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