ZINE

ZINE

SOCIAL_Commentary_Vol.3

Critical meme analyses

Matt Klein
Sep 19, 2023
∙ Paid

SOCIAL_Commentary is a reading of our memes — theorizing what they say about the zeitgeist — an expression of collective truths.

More: All Volumes


X avatar for @ShitpostGate
ShitpostGateway@ShitpostGate
11:21 PM · Jan 23, 2022

6.91K Reposts · 82.5K Likes

Time helps us “reframe” norms.

But what happens when our sense of time is distorted? What if culture is perceived to be moving faster?

Does our ability to stigmatize or accept also change at a faster pace?

What if yesterday’s acceptable rituals become controversial overnight, or antiquated views become normalized by next month?

Is it a sense of time that helps us reframe, or the literal years?

Kairos vs. Chronos


X avatar for @ChaosIsMel
🧡 Spoopy Mel™ 🧡@ChaosIsMel
he's not stealing it's literally his food
X avatar for @RebeccaH2030
Rebecca Herbert @RebeccaH2030
Whale Shark has learned how to steal food from fishing nets. #TiredEarth https://t.co/2juQT83VC7
6:15 PM · Jun 23, 2022

119K Reposts · 909K Likes

How often do we use framings which fail us?

X avatar for @fuckedupfoods
fucked up looking food@fuckedupfoods
de-boned chicken with breadcrumb crust and tomato reduction
12:51 AM · Jan 22, 2023

23.4K Reposts · 259K Likes

And how often are we not using an available framing, which can benefit us?


X avatar for @nenocenturi0n
let the empire fall ☭@nenocenturi0n
alright hear me out: maximum wage
10:58 PM · Mar 30, 2022

36.9K Reposts · 300K Likes

A winning presidential talking point.


X avatar for @atdanwhite
Dan White@atdanwhite
This is why I drive a Toyota.
6:42 PM · Jan 19, 2023

70K Reposts · 746K Likes

This is intimate attention in a world prioritizing scale and automation.

How can you integrate “unapologetically un-scalable” into both your work and life?


X avatar for @benarmishaw
Love. Angel. Music. Benji.@benarmishaw
Sorry but this has sent me to the moon
3:06 AM · Sep 15, 2022

900 Reposts · 15.1K Likes

What do we lose when SSRI’s are influenced?


X avatar for @NeilMcMahon
Neil McMahon@NeilMcMahon
This took me a sec.
12:04 AM · Mar 12, 2022

635 Reposts · 6.37K Likes

“I’ll be Bach” if you still haven’t gotten it.

What if instead of simplifying comms until it’s explainable to a five-year-old, we made comms (and ads) more complicated so understanding them became a gentle challenge with a payoff?

Humans love games, puzzles and riddles. Or more precisely, we crave accomplishment.

Why do we so often insist on treating people like morons?

We applaud emotional communications, but what about smart ones?


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