Hey. This is Zine.

Zine is a sporadic publication analyzing overlooked cultural trends and our relationship with tech. If we’re to author our preferred futures, we first need to understand this moment.


I’m Klein.

I analyze social shifts and the psychosocial implications of our tech to consult on decisions for brands like Meta, YouTube, MetLife and American Airlines, as well as TV producers, VC investors, non-profits and government agencies. My insights can be found in The NYT, WSJ, Forbes, WARC, The Atlantic, Adweek, and The Verge. I’m currently the Trend Lead at Reddit.

I like studying where culture is messiest. I’ve unpacked:

ethics of virtual influencers, the Long Tail of the Creator Economy, killer memes, brands as civil servants, GIFs as surrogates, digital death, modern fame, Momfluencer aesthetics, emoji representation, and digital literacy

Social media is broken. So, to kindle connection around these emergent concepts shaping our futures, 1:1 email is the solution I’ve come to. For me, Substack is not about monetization nor gatekeeping, but to figuratively and literally bring it back home to spark more meaningful engagement.

1 Meaningful Ah-ha > 10K Likes

Conversation via replies and comments is craved.

You’re in good company:

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