Q: ZINE?
A: ZINE is a personal, sporadic and Webby-Winning publication analyzing overlooked cultural trends, technology and our media through a curious, social science lens.
‘ZINE’ embodies the DIY spirit of early fan-zines, small-circulation, self-published passion projects revolving around cultural phenomena. Prioritizing knowledge sharing, zines shaped the zeitgeist as much as they commented on them, providing community and understanding of the niche.
My favorite analyses:
Over the years, ZINE has evolved from pieces to projects:
🔮 The META Trend Report: an annual meta-analysis of 70+ industry forecasts, coming to life as presentations
💭 Audience Capture: a limited printed zine exploring the dangerous dynamics of audiences on creators
🏆 The Tiny Awards: honors for projects embodying a cozy web
🎒 Understanding Media: a seminar series in partnership with The McLuhan Institute, analyzing Marshall’s seminal texts
Q: Klein?
A: Hey, I’m Matt Klein, a cultural theorist and strategist.
With a decade of experience in trend forecasting, innovation, and strategic communications, Klein partners with brands, the UN, investors, philanthropies, and the press to provide provocative, alternative explanations of the zeitgeist and author future-proofing strategies. I’m also currently the Head of Global Foresight at Reddit.
Q: Why Subscribe?
A: ZINE is cutting cultural intel relied upon by academics, government officials, founders, and execs at the most culturally-resonant brands around the world.
Like them, you’ll dig ZINE if you’re curious about our future and want to understand hidden forces driving human behavior at scale.
ZINE will equip you with a unique POV of culture, and help you create more strategic brands, campaigns, products, and businesses... or simply, to just understand our zeitgeist.
