Q: ZINE?
A: ZINE is a cultural intelligence and foresight think tank, explaining the emergent and advising organizations on how to author tomorrow. With +1M reads across +145 countries, ZINE publishes original research on overlooked social shifts — how people relate to technology, media, institutions, and each other. We empower with data and perspectives for more human-centered strategies, publishing openly to shape broader discourse.
ZINE is inspired by the DIY spirit of early fan-zines, small-circulation, self-published passion projects revolving around cultural phenomena. Zines have come to symbolize grassroots publishing, prioritizing passionate knowledge sharing... which is what ZINE seeks to promote. Zines shaped the zeitgeist as much as they commented on them, providing community and deep understanding of the niche.
My favorite analyses:
ZINE is funded by curious readers like you. Paid supporters access:
All ZINE research (+100 pieces)
Career trainings
Exclusive reports like META Trends, an annual meta-analysis of +300 cultural forecasts
Paid supporters also fund projects like:
An interview series with inspirations including Douglas Rushkoff, Rory Sutherland & Seth Godin
Audience Capture: a limited printed zine exploring the dangerous dynamics of audiences on creators
The Tiny Awards: honors for projects embodying a cozy web
Understanding Media: a seminar series, analyzing seminal texts in media theory
Q: Klein?
A: Hey. I’m Matt Klein, a cultural and media theorist.
With a decade of experience in trend forecasting, innovation research, and strategy, I partner with brands, the UN, investors, philanthropies, and the press to provide explanations of the zeitgeist and author future-proofing strategies.
I’ve advised The Met to McDonald’s, and decoded the cultural implications of fandom for the NBA, GLP-1s for Novo Nordisk, mental health crisis for UNICEF, and Gen AI for Google. My ideas have been ft. in the NYT, WSJ, DAZED, VICE & Playboy.
I’m currently the Head of Global Foresight at Reddit, Partner to The Copenhagen Institute for Futures Studies, Advisor to Components.
