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5 Years of ZINE & Writing for Madison Square Garden

130 pieces, 1 stadium full of readers and counter-intuitive lessons on growth

Matt Klein
Sep 11, 2025∙ Paid

In the five years writing ZINE, I haven’t published a reflection on the endeavor. So, here’s a check in.

Firstly, ZINE was never meant to be what it is today.

It was — and remains — a personal blog. The proof is that I would have never named it ZINE had I known it would have grown this large.

ZINE was never intended to become a brand or “publication”... bu…

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ZINE

A think tank making sense of ourselves, media, and cultural change. Refusing easy answers, ZINE publishes original research and explanations of the emergent — read across +150 countries — and advises orgs on what’s next.

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