ZINE | Matt Klein | Substack

Post-pandemic, the prevailing cultural genre hasn’t been feel-good comedy, but instead horror. What's the role of the shocking, and why can't we get enough of the spooky?

Oct 24

The Creator Paradox: Cultural Stasis Amidst Creative Surplus How is it that reboot culture is winning, despite the radical hype around the Creator Economy and continued vision for the Long Tail?

Sep 19

3_TRENDS is an interview series with the world's leading cultural researchers and thinkers, sharing their favorite overlooked trends.

Nov 14

There is no doubt that we’re living in an era of intense, complex cultural dynamics. And fresh approaches to extracting insight and extrapolating action is required.

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Noël Theodosiou

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Sarah Jane Unger

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Vijay Parthasarathy

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May 5

3_TRENDS is an interview series with experts studying culture, sharing what they think we’re not paying enough attention to.

Oct 17

We have the opportunity to bring FIVE critical, cultural analyses to SXSW 2023. Will you help support us and vote?

Aug 17

A_Framework_To: Find Overlooked & De-bias Trends The third episode in a series of pieces thinking about AI, cultural analysis, and humans' role in trend forecasting. Four questions to find the…

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Aug 1

How To Spot Trends with AI The second installment in a series of experiments with AI to trend forecast. When it comes to understanding the zeitgeist, what can AI do better than…

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Jul 25

Using AI To Quantify & Size Meta Trends The first installment in a series of experiments with AI to size, rank and prioritize cultural trends. When it comes to understanding the zeitgeist…

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Jul 18

Distributed Trust is the latest evolution. Bygone are the days of listening to a single source. Now, people pool their collective intelligence together…

Jul 12

As women look to men’s routines for inspiration, men are looking back at women’s. A fresh swap of priorities is emerging. But at the root is a…

Jun 14

The everyday bickering amongst gamers is getting eclipsed by Low Sodium subreddits, nostalgic undertones, and a newfound appreciation for the artistry…

Jun 7

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