Foresight & Strategy
How To Stay Ahead (& Sane) in Cultural Strategy
A report and field guide to cultural strategy
August 2026
Stop Enshittifying Yourself
A national survey on the impacts of businesses deprioritizing consumers for growth
February 2026
Dinner Party Etiquette & Brands
Is your brand a good guest?
May 2025
So You Want to Study Culture?
Career advice I wish I learned much sooner
April 2025
Fast-Food’s Billion Dollar Misspend
Why investing in service not celebs may be the move
March 2025
The Uncomfortable Truth: Data Lies, Making Anything “Real”
How numbers are shielding flawed research from criticism, distorting our reality
January 2025
Cultural Singularity & The Need for Friction: The Business Case for Thinking the Inverse
How “Hyper-Optimization” threatens creativity and how slowness will save us
November 2024
Self-Sabotaging Innovation: The Art of Doing Dumb Shit
Breaking free of passivity, apathy, and corporate FOMO
October 2024
Marketing Won’t Save You. Your Consumers Will.
We’re spending more time, energy and money on the attempted harmonization of an offering and culture, than we are ensuring whatever’s being produced is even desired and produced effectively via cultural insight.
October 2023
Foresight as Activism: Researching vs. Making Culture
Our current task at hand isn’t so much to chase cultural change and react, but to work with existing communities, fantasize what we’d like to see with them, and then invest in them.
March 2023
How To Approach Online Culture
Or how to inculcate yourself against trend mania by calculating for force
July 2022
Distributed Trust: The Future of Crowds & Honesty
Distributed Trust is the latest evolution. Bygone are the days of listening to a single source. Now, people pool their collective intelligence together, creating a communal answer.