Finding Embodiment in The Uncanny Canyon

When the physical world feels more like a synthetic simulation

Mar 2 • Matt Klein and Gray

February 2026

Dinner Party Etiquette & Brands

Is your brand a good guest?

Feb 18 • Matt Klein

The META Trending Trends: 02026

An Analysis of 70+ Global Trend Forecasts → 9 Most Reported Social Shifts

Feb 2 • Matt Klein

January 2026

Reality Somms: How to Cultivate A Discipline of Knowing What’s Real

How to Serve Propriety as a Business

Jan 21 • Matt Klein and Brian Lange

December 2025

The Art of (Attention) War

How to win back our attention as the infinite is making us insane

Dec 29, 2025 • Matt Klein and Nick Susi

Alone in Self-Driving Cars: How Convenience Dissolves Consensus

The Mess of Human Interaction is the Point

Dec 9, 2025 • Matt Klein and Ruby Justice Thelot

November 2025

Lessons From My Grandma Inventing DoorDash

How Reality & Product Culture Fit Works

Nov 24, 2025 • Matt Klein

The New Rules of Selling In: A Guide to Creator Sponsorships

“Selling in” is when you accept corpo cash from a position of power, not desperation.

Nov 10, 2025 • Matt Klein

October 2025

Dashboard Culture vs. Camouflage Culture

How the Attention Economy killed Camp, collapsed distance, and left us unable to critique a UFC fight on the White House lawn.

Oct 5, 2025 • Matt Klein and Remi Carlioz

September 2025

5 Years of ZINE & Writing for Madison Square Garden

130 pieces, 1 stadium full of readers and counter-intuitive lessons on growth

Sep 11, 2025 • Matt Klein

August 2025

The Creator Economy Is a Race to the Bottom for Human Dignity

The hidden costs and house of cards in the age of influence

Aug 11, 2025 • Matt Klein and Brooks Miller

July 2025

Interview with Filmmaker Charlie Shackleton: On True Crime & The Creative Process

Charlie Shackleton (CS) is one my favorite creative minds.

Jul 29, 2025 • Matt Klein