How to Build the Good Internet

Stepping out of the dark forest and reclaiming a social, handmade and cozy web

Jun 2 • 

Matt Klein

 and 

Sacha Judd

May 2025

So You Want to Study Culture?

Career advice I wish I learned much sooner

May 20 • 

Matt Klein

April 2025

Fast-Food's Billion Dollar Misspend

Why investing in service not celebs may be the move

Apr 28 • 

Matt Klein

Interview with Seth Godin: On Strategy, Stories & How to Hack Back

Seth Godin is an author, speaker, entrepreneur and teacher.

Apr 1 • 

Matt Klein

March 2025

Corona Porn: The Arousal of a Pandemic

The media calamity of “The Corona” is disturbing and dismal, but even still, many are buzzed. We just can’t help but… participate ourselves.

Published on ZINE • Mar 27

SXSW ‘25 Debrief: What You Missed & I’m Thinking About

An unfiltered recap of lingering thoughts

Mar 19 • 

Matt Klein

The Uncomfortable Truth: Data Lies, Making Anything "Real"

How numbers are shielding flawed research from criticism, distorting our reality

Mar 6 • 

Matt Klein

February 2025

Do Not Be Afraid of the Dark: A Guide to the Dark Mode Shift

The following piece is a collaboration between Edmond Lau + Matt Klein.

Feb 17 • 

Edmond Lau

 and 

Matt Klein

The META Trending Trends: 02025

An Analysis of 70+ Global Trend Forecasts → 13 Most Reported Social Shifts

Feb 3 • 

Matt Klein

January 2025

Cultural Singularity & The Need for Friction: The Business Case for Thinking the Inverse

How "Hyper-Optimization" threatens creativity and how slowness will save us

Jan 28 • 

Matt Klein

The Most Important Image of 2024

What The Costco Guys on Fallon reveal about our media environment

Jan 3 • 

Matt Klein

December 2024

Arousal Quantified: 7 Trends Revealed via Pornhub's Data

What millions of searches and clicks say about sexual desire

Dec 20, 2024 • 

Matt Klein