Fast-Food's Billion Dollar Misspend

Why investing in service not celebs may be the move

Apr 28 • 

Matt Klein

Interview with Seth Godin: On Strategy, Stories & How to Hack Back

Seth Godin is an author, speaker, entrepreneur and teacher.

Apr 1 • 

Matt Klein

March 2025

Corona Porn: The Arousal of a Pandemic

The media calamity of “The Corona” is disturbing and dismal, but even still, many are buzzed. We just can’t help but… participate ourselves.

Published on ZINE • Mar 27

SXSW ‘25 Debrief: What You Missed & I’m Thinking About

An unfiltered recap of lingering thoughts

Mar 19 • 

Matt Klein

The Uncomfortable Truth: Data Lies, Making Anything "Real"

How numbers are shielding flawed research from criticism, distorting our reality

Mar 6 • 

Matt Klein

February 2025

Do Not Be Afraid of the Dark: A Guide to the Dark Mode Shift

The following piece is a collaboration between Edmond Lau + Matt Klein.

Feb 17 • 

Edmond Lau

 and 

Matt Klein

The META Trending Trends: 02025

An Analysis of 70+ Global Trend Forecasts → 13 Most Reported Social Shifts

Feb 3 • 

Matt Klein

January 2025

Cultural Singularity & The Need for Friction: The Business Case for Thinking the Inverse

How "Hyper-Optimization" threatens creativity and how slowness will save us

Jan 28 • 

Matt Klein

The Most Important Image of 2024

What The Costco Guys on Fallon reveal about our media environment

Jan 3 • 

Matt Klein

December 2024

Arousal Quantified: 7 Trends Revealed via Pornhub's Data

What millions of searches and clicks say about sexual desire

Dec 20, 2024 • 

Matt Klein

SOCIAL_Commentary_Vol.6

SOCIAL_Commentary is a reading of our memes — theorizing what they say about the zeitgeist — an expression of collective truths.

Dec 18, 2024 • 

Matt Klein

November 2024

Interview with Douglas Rushkoff: Program or Be Programmed

🎧 Listen now | Rushkoff on how to reject what our platforms want and embrace our humanity

Nov 19, 2024 • 

Matt Klein

1:03:22