A: ZINE is a publication analyzing overlooked cultural trends, making sense of our now, next and future. Research-backed, skeptical, philosophical and rooted in the social sciences.

Prior analyses explored:

• Deletion Death

• Low Sodium Gaming

• Cultural Synchrony

• The Future of Trust

• Paranormal for Control

• Beauty Memes & Self-Care

• Media Literacy & Language

• Ethics of Virtual Influencers

• Momfluencer Aesthetics & QAnon

• The Paradox of the Creator Economy

• The Radical Potential of Cultural Strategy

Q: Klein?

A: Hey, I’m Matt Klein, a Cultural Theorist.

I study social shifts for the UN and Fortune 100 business, to VC investors and TV producers — and advise on strategy. I’m currently the Foresight Lead at Reddit.

As a trusted source in explaining the emerging, my insights can be found in The NYT, WSJ, Forbes, VICE, Adweek + The Atlantic.

Q: Why Subscribe?

A: ZINE is one of Substack’s 2022 Featured Publications and is relied upon by academics, government officials, founders, and execs at some the most culturally-resonant brands around the world.

Like them, you’ll dig ZINE if you’re curious about our future and want to understand hidden forces driving human behavior at scale.

ZINE will equip you with a unique POV of culture, and help you create more strategic brands, campaigns, products, and businesses... or simply, to just understand our zeitgeist.