Hey. I’m Klein.

I analyze culture and the psycho- and sociological implications of our technology to consult on significant decisions for brands like Facebook, YouTube, MetLife and American Airlines, as well as TV producers, non-profits and gov’t agencies. My insights can be found in The NYT, WSJ, Forbes, The Atlantic, Adweek, and The Verge.

I like studying where culture is messiest. Recently, I’ve unpacked:

ethics of virtual influencers, the Long Tail of the Creator Economy, killer memes, brands as civil servants, GIFs as surrogates, modern fame, and Momfluencer aesthetics

Social is broken. So, to kindle connection around these emergent concepts shaping our futures, 1:1 email is the solution. For me, Substack is not about monetization or gatekeeping, but to figuratively and literally bring it back home to spark more meaningful engagement.

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