The META Trending Trends: 02019
An Analysis of 14 Global Trend Forecasts → 11 Most Reported Social Shifts
Reliability as a Proxy for Accuracy
02019’s Prologue
Last year I conducted a meta-analysis of 14 trend reports for 2018, identifying the 19 most prevalent forecasts of the year to come. With requests to continue, I’m at it again keeping the trend going…
This year, I combed through 300+ trends from 13 reports by: Mindshare, Frog, Edelman, Mintel, Fjord, Space 150, JWT, Forrester, Trend Hunter, Landor, Global Web Index, Trend Watching, Sparks & Honey, & Facebook IQ (developed with JWT, Stylus & PSFK). (Good luck tracking these down with link rot.)
Why do this? Conducting a meta-analysis increases our “sample size” of trends and accounts for individual author bias, allowing us to recognize what’s agreed upon.
We can calculate reliability as a proxy for accuracy.
After my analysis, I’m excited to share the top 11 prevalent, overlapping trends for 2019. Below, you will find the most recurrent trend themes, personal descriptions, and how each organization named their trend.
The 11 02019 META Trends:
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