ZINE
Will Smith, Cultural Synchrony & A Climate Crisis
Will Smith, Cultural Synchrony & A Climate Crisis
In a fragmented, asynchronous culture, Smith synced us back up again — even just for a moment, and even for the most ludicrous reason.
Let’s zoom out to set the stage.
We’re heading full speed down the Long Tail of the Creator Economy. The cumulative 99% of Creators are competing with the traditional 1% (institutions). The niche is flourishing — winning even — and we’re beginning to finally find representation in our products and titles. There’s something for each of our tastes. Communi…