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Vol.16: Rachel Greenspan: Fake Authenticity, Meme Fatigue + Reply Guys
3_TRENDS is an interview series with experts who have their ear to culture, identifying the overlooked ripples turning into swells.
Matt Klein
May 10
17
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Vol.16: Rachel Greenspan: Fake Authenticity, Meme Fatigue + Reply Guys
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The Radical Potential of Semiotics & Cultural Strategy
There is no doubt that we’re living in an era of intense, complex cultural dynamics. And fresh approaches to extracting insight and extrapolating action…
Matt Klein
,
Noël Theodosiou
,
Sarah Jane Unger
,
Vijay Parthasarathy
, and
Cecily Long
May 5
12
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The Radical Potential of Semiotics & Cultural Strategy
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Will Smith, Cultural Synchrony & A Climate Crisis
In a fragmented, asynchronous culture, Smith synced us back up again — even just for a moment, and even for the most ludicrous reason.
Matt Klein
Apr 26
11
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Will Smith, Cultural Synchrony & A Climate Crisis
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3_Trends_Vol.15: Sarah Unger: Memento Mori, Natural Awe + Four Day Week
3_TRENDS is an interview series with experts who have their ear to culture, identifying the overlooked ripples turning into swells.
Matt Klein
Apr 19
6
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3_Trends_Vol.15: Sarah Unger: Memento Mori, Natural Awe + Four Day Week
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3_Trends_Vol.14: Dylan Viner: Cultural Correctives, Mindfully Productive + Weird Outdoor-sy
3_TRENDS is an interview series with experts who have their ear to culture, identifying the overlooked ripples turning into swells.
Matt Klein
Mar 29
7
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3_Trends_Vol.14: Dylan Viner: Cultural Correctives, Mindfully Productive + Weird Outdoor-sy
zine.kleinkleinklein.com
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Beyond Cesspools: A_Framework_To: Constructive Conversations Online
Having Constructive Conversations online is not easy. But that’s not to say they’re impossible.
Matt Klein
and
Brendan Shaughnessy
Mar 22
6
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Beyond Cesspools: A_Framework_To: Constructive Conversations Online
zine.kleinkleinklein.com
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Beyond VR & The Metaverse: A_Framework_To: Immersive Experiences
VR remains a central — but unfortunate — talking point around immersion. But it's not enough. There's so much more.
Matt Klein
and
Brendan Shaughnessy
Mar 15
8
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Beyond VR & The Metaverse: A_Framework_To: Immersive Experiences
zine.kleinkleinklein.com
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A_Framework_To: Frameworks: Dissecting Cultural Concepts
A_FRAMEWORK_TO is a 3-Part series exploring the role of frameworks in breaking down complex cultural concepts to its parts.
Matt Klein
and
Brendan Shaughnessy
Mar 8
16
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A_Framework_To: Frameworks: Dissecting Cultural Concepts
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Learnings from Five Years of Analyzing Hundreds of Trend Reports
After half a decade of the Meta Trends exercise, Sarah DaVanzo and I identified patterns and applicable lessons.
Matt Klein
and
Sarah DaVanzo
Feb 22
19
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Learnings from Five Years of Analyzing Hundreds of Trend Reports
zine.kleinkleinklein.com
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The Meta Trending Trends: 2022
The fifth annual Meta Trend Report synthesizes 500+ trends from 40+ reports, ranking the 14 most frequently reported cultural trends for 2022.
Matt Klein
Jan 31
5
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The Meta Trending Trends: 2022
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Content Overload & Trends in TV Viewing Rituals
When good content is table-takes, psychosocial + cultural marketing becomes the differentiator.
Matt Klein
Dec 14, 2021
4
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Content Overload & Trends in TV Viewing Rituals
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3_Trends_Vol.13: Rachel Greenspan: Undecorated (Online) Homes, Career M&A + Rolodex Death
3_TRENDS is an interview series with experts who have their ear to culture, identifying the overlooked ripples turning into swells.
Matt Klein
Dec 7, 2021
7
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3_Trends_Vol.13: Rachel Greenspan: Undecorated (Online) Homes, Career M&A + Rolodex Death
zine.kleinkleinklein.com
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