6 Comments
Feb 21Liked by Matt Klein

I love the branding example. I always tell the folks I mentor that “X” has a brand if something specific that comes to mind when you ask yourself, “what does it mean for something to *feel* like [insert brand]?” If you can’t even begin to answer the question, they probably don’t have one.

Expand full comment

Loved this, looking forward to more volumes 🙂

Expand full comment
Feb 21Liked by Matt Klein

I loved the 'Social Commentary' <3

Expand full comment