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Why We Need The New Rosetta Stone for Onlinespeak

Matt Klein
Mar 2, 2021∙ Paid

The cliché goes: a picture is worth a thousand words.

Which begs the question: what’s the value of an emoji? Sticker? GIF? Meme? Video? Playlist? 

It’s easy to chalk Gen Z’s preference for online communication up to the fact that it was assimilated in their formative years. Growing up with Nintendo DS’s, Club Penguin, Wii’s, iPod Touches and Minecraft ush…

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A think tank making sense of ourselves, media, and cultural change. Refusing easy answers, ZINE publishes original research and explanations of the emergent — read across +150 countries — and advises orgs on what’s next.

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