Creepy & Paranormal As Cultural Control
How horror content provides us comfort, ending, participation and answers
Post-pandemic, the predominant cultural genre hasn’t actually been feel-good comedy: Ted Lasso, Schitt’s Creek, Abbott Elementary, etc. That’s just been the easier narrative to explain.
Instead, it’s been horror.
In 2021, the horror genre gained 13% market share of the box office, its highest control since ‘95. For the very first time horror ticket sales …