On The Importance of Memes
A Recap
Why care about Peppa Pig or Pepe the Frog?
Memes embody culture. And culture is our operating system. Or for a more humanistic metaphor, culture is our social DNA — our shared set of rules, beliefs and conventions that we live within, or in many cases rebel against. It’s our ever-evolving foundation which all behavior is built upon.
And if we’re to create…