ZINE

ZINE

Share this post

ZINE
ZINE
On The Importance of Memes
Copy link
Facebook
Email
Notes
More

On The Importance of Memes

A Recap

Matt Klein
Aug 24, 2021
∙ Paid
Share

Why care about Peppa Pig or Pepe the Frog?

Memes embody culture. And culture is our operating system. Or for a more humanistic metaphor, culture is our social DNA — our shared set of rules, beliefs and conventions that we live within, or in many cases rebel against. It’s our ever-evolving foundation which all behavior is built upon.

And if we’re to create…

Keep reading with a 7-day free trial

Subscribe to ZINE to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Klein
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More