The Uncomfortable Truth: Data Lies, Making Anything "Real"
How numbers are shielding flawed research from criticism, distorting our reality
A data point doesn’t make it true.
In our strategy work, we often leverage data as a form of assurance, but like any drunken anecdote, data is also prone to blurry fabrication and biased self-interest.
Data is a crutch. And it can deceive effectively.
As one trend report this year confidently proclaimed:
“Searches for Moo Deng increased +98,588%!”
Cool. But …