The first installment in a series of experiments with AI to size, rank and prioritize cultural trends. When it comes to understanding the zeitgeist, what can AI do better than humans?
As a hypothesis: the divergence between human ranks and AI ranks might make perfect sense because of difference in focus and goals of analysis. Human analysts tend to look at what's emerging (not yet fully here but shows signs of growth potential in the near future). Whereas the AI in the article was focused on consumer interest indicators, so top trends were most widespread in the mass audience - and that's usually too mature and mass for a trend report (however trend reports might be very different in shape and content). So when a trend is growing and scaling at some point it approaches mass adoption and ceases to be a trend - and at that moment it becomes really pronounced in consumer interest/behaviour indicators.
Thanks for the valuable research and insights! I'd love to talk to you about these results. I have some questions regarding the key-words, human x AI impressions (e.g. why we humans tend to consider sustainable trends relevant), and even the possibility of the algorithms present biased results in a capitalist online universe. Did the study consider different languages when researching the global approach? Anyway, I have many ideas and and questions. I'll share it / discuss with my peers and I'll soon reach you out with the full questions. Congratulations for the brilliant work!
Thank you for the analysis, it's very insightful!
As a hypothesis: the divergence between human ranks and AI ranks might make perfect sense because of difference in focus and goals of analysis. Human analysts tend to look at what's emerging (not yet fully here but shows signs of growth potential in the near future). Whereas the AI in the article was focused on consumer interest indicators, so top trends were most widespread in the mass audience - and that's usually too mature and mass for a trend report (however trend reports might be very different in shape and content). So when a trend is growing and scaling at some point it approaches mass adoption and ceases to be a trend - and at that moment it becomes really pronounced in consumer interest/behaviour indicators.
Thanks for the valuable research and insights! I'd love to talk to you about these results. I have some questions regarding the key-words, human x AI impressions (e.g. why we humans tend to consider sustainable trends relevant), and even the possibility of the algorithms present biased results in a capitalist online universe. Did the study consider different languages when researching the global approach? Anyway, I have many ideas and and questions. I'll share it / discuss with my peers and I'll soon reach you out with the full questions. Congratulations for the brilliant work!