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Webby-winning cultural intel. Critical trend research and foresight for the curious.
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12:57
Betty Crocker's Egg is a Myth. Embrace Unknowing.
12:57
Betty Crocker's Egg is a Myth. Embrace Unknowing.
How a tale of cake mixes reveals our relationship with manufactured realities
 • 
Matt Klein
48:27
Colleges Are Dying, Long Live Higher Education
How the death of institutions shouldn’t mean the demise of personal development
 • 
Matt Klein
 and 
Robert Cain
9:30
How To Approach Online Culture
Or how to inculcate yourself against trend mania by calculating for force
 • 
Matt Klein
4
19:04
Modern Religions For A Lonely World
How the Carnivore Diet, Potter, Swifties and cyrpto grant us what we need most
 • 
Matt Klein
6
35:51
The Creator Paradox: Cultural Stasis Amidst Creative Surplus
How is it that reboot culture is winning, despite the radical hype around the Creator Economy and continued vision for the Long Tail?
 • 
Matt Klein
6
8:52
A_Framework_To: Find Overlooked & De-bias Trends
The third episode in a series of pieces thinking about AI, cultural analysis, and humans' role in trend forecasting. Four questions to find the…
 • 
Matt Klein
 and 
Sarah DaVanzo
10:07
How To Spot Trends with AI
The second installment in a series of experiments with AI to trend forecast. When it comes to understanding the zeitgeist, what can AI do better than…
 • 
Matt Klein
 and 
Sarah DaVanzo
10:52
Using AI To Quantify & Size META Trends
The first installment in a series of experiments with AI to size, rank and prioritize cultural trends. When it comes to understanding the zeitgeist…
 • 
Matt Klein
 and 
Sarah DaVanzo
3
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