ZINE

12:57

Critical research and foresight for the culturally curious. Making sense of overlooked trends and social change. Webby Award’s “Best Indie Publication” online.

LATEST

12:57

Betty Crocker's Egg is a Myth. Embrace Unknowing.

New

12:57

Betty Crocker's Egg is a Myth. Embrace Unknowing.

How a tale of cake mixes reveals our relationship with manufactured realities

Sep 12 •

Matt Klein

48:27

Colleges Are Dying, Long Live Higher Education

How the death of institutions shouldn’t mean the demise of personal development

Jul 12 •

Matt Klein

and

Robert Cain

9:30

How To Approach Online Culture

Or how to inculcate yourself against trend mania by calculating for force

Mar 23 •

Matt Klein

19:04

Modern Religions For A Lonely World

How the Carnivore Diet, Potter, Swifties and cyrpto grant us what we need most

Nov 28, 2022 •

Matt Klein

35:51

The Creator Paradox: Cultural Stasis Amidst Creative Surplus

How is it that reboot culture is winning, despite the radical hype around the Creator Economy and continued vision for the Long Tail?

Sep 19, 2022 •

Matt Klein

8:52

A_Framework_To: Find Overlooked & De-bias Trends

The third episode in a series of pieces thinking about AI, cultural analysis, and humans' role in trend forecasting. Four questions to find the…

Aug 1, 2022 •

Matt Klein

and

Sarah DaVanzo

10:07

How To Spot Trends with AI

The second installment in a series of experiments with AI to trend forecast. When it comes to understanding the zeitgeist, what can AI do better than…

Jul 25, 2022 •

Matt Klein

and

Sarah DaVanzo

10:52

Using AI To Quantify & Size Meta Trends

The first installment in a series of experiments with AI to size, rank and prioritize cultural trends. When it comes to understanding the zeitgeist…

Jul 18, 2022 •

Matt Klein

and

Sarah DaVanzo

Will Smith, Cultural Synchrony & A Climate Crisis

In a fragmented, asynchronous culture, Smith synced us back up again — even just for a moment, and even for the most ludicrous reason.

Apr 26, 2022 •

Matt Klein

Preparing and Mourning for Deletion Death

Questions concerning the mortality of our content, and ourselves surfaced when YouTube deleted my playlist of over 2,000 videos.

Mar 31, 2021 •

Matt Klein