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12:57
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Critical research and foresight for the culturally curious. Making sense of overlooked trends and social change. Webby Award’s “Best Indie Publication” online.
LATEST
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12:57
Betty Crocker's Egg is a Myth. Embrace Unknowing.
New
12:57
Betty Crocker's Egg is a Myth. Embrace Unknowing.
How a tale of cake mixes reveals our relationship with manufactured realities
Sep 12
•
Matt Klein
48:27
Colleges Are Dying, Long Live Higher Education
How the death of institutions shouldn’t mean the demise of personal development
Jul 12
•
Matt Klein
and
Robert Cain
9:30
How To Approach Online Culture
Or how to inculcate yourself against trend mania by calculating for force
Mar 23
•
Matt Klein
4
19:04
Modern Religions For A Lonely World
How the Carnivore Diet, Potter, Swifties and cyrpto grant us what we need most
Nov 28, 2022
•
Matt Klein
6
35:51
The Creator Paradox: Cultural Stasis Amidst Creative Surplus
How is it that reboot culture is winning, despite the radical hype around the Creator Economy and continued vision for the Long Tail?
Sep 19, 2022
•
Matt Klein
6
8:52
A_Framework_To: Find Overlooked & De-bias Trends
The third episode in a series of pieces thinking about AI, cultural analysis, and humans' role in trend forecasting. Four questions to find the…
Aug 1, 2022
•
Matt Klein
and
Sarah DaVanzo
10:07
How To Spot Trends with AI
The second installment in a series of experiments with AI to trend forecast. When it comes to understanding the zeitgeist, what can AI do better than…
Jul 25, 2022
•
Matt Klein
and
Sarah DaVanzo
10:52
Using AI To Quantify & Size Meta Trends
The first installment in a series of experiments with AI to size, rank and prioritize cultural trends. When it comes to understanding the zeitgeist…
Jul 18, 2022
•
Matt Klein
and
Sarah DaVanzo
3
Will Smith, Cultural Synchrony & A Climate Crisis
In a fragmented, asynchronous culture, Smith synced us back up again — even just for a moment, and even for the most ludicrous reason.
Apr 26, 2022
•
Matt Klein
1
Preparing and Mourning for Deletion Death
Questions concerning the mortality of our content, and ourselves surfaced when YouTube deleted my playlist of over 2,000 videos.
Mar 31, 2021
•
Matt Klein
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