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Explanations and research into overlooked trends for the culturally curious
By Matt Klein · Launched a year ago
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The Radical Potential of Semiotics & Cultural Strategy
There is no doubt that we’re living in an era of intense, complex cultural dynamics. And fresh approaches to extracting insight and extrapolating action is required.
Matt Klein
,
Noël Theodosiou
,
Sarah Jane Unger
,
Vijay Parthasarathy
, and
Cecily Long
May 5
18
Beauty Memes, Role Reversals & Self-Care
As women look to men’s routines for inspiration, men are looking back at women’s. A fresh swap of priorities is emerging. But at the root is a similarity: self-care.
Matt Klein
Jun 14
17
Welcome 👋🏼
About Zine by Klein
Matt Klein
Jan 19, 2021
10
The Rise of Low Sodium & Gentle Gaming
The everyday bickering amongst gamers is getting eclipsed by Low Sodium subreddits, nostalgic undertones, and a newfound appreciation for the artistry behind gaming.
Matt Klein
Jun 7
10
Most popular
Learnings from Five Years of Analyzing Hundreds of Trend Reports
Matt Klein
and
Sarah DaVanzo
20
The Radical Potential of Semiotics & Cultural Strategy
Matt Klein
,
Noël Theodosiou
,
Sarah Jane Unger
,
Vijay Parthasarathy
, and
Cecily Long
18
Vol.16: Rachel Greenspan: Fake Authenticity, Meme Fatigue + Reply Guys
Matt Klein
19
Beauty Memes, Role Reversals & Self-Care
Matt Klein
17
The Meta Trending Trends: 2022
Matt Klein
6
A_Framework_To: Frameworks: Dissecting Cultural Concepts
Matt Klein
and
Brendan Shaughnessy
16
See all popular
New
Community
Vol.17: Victoria Buchanan: Surrealism, World Saving Luxury + Fractional Work
3_TRENDS is an interview series with experts who have their ear to culture, identifying the overlooked ripples turning into swells.
Matt Klein
May 31
6
Vol.16: Rachel Greenspan: Fake Authenticity, Meme Fatigue + Reply Guys
3_TRENDS is an interview series with experts who have their ear to culture, identifying the overlooked ripples turning into swells.
Matt Klein
May 10
19
Will Smith, Cultural Synchrony & A Climate Crisis
In a fragmented, asynchronous culture, Smith synced us back up again — even just for a moment, and even for the most ludicrous reason.
Matt Klein
Apr 26
12
1
3_Trends_Vol.15: Sarah Unger: Memento Mori, Natural Awe + Four Day Week
3_TRENDS is an interview series with experts who have their ear to culture, identifying the overlooked ripples turning into swells.
Matt Klein
Apr 19
6
3_Trends_Vol.14: Dylan Viner: Cultural Correctives, Mindfully Productive + Weird Outdoor-sy
3_TRENDS is an interview series with experts who have their ear to culture, identifying the overlooked ripples turning into swells.
Matt Klein
Mar 29
7
Beyond Cesspools: A_Framework_To: Constructive Conversations Online
Having Constructive Conversations online is not easy. But that’s not to say they’re impossible.
Matt Klein
and
Brendan Shaughnessy
Mar 22
6
Beyond VR & The Metaverse: A_Framework_To: Immersive Experiences
VR remains a central — but unfortunate — talking point around immersion. But it's not enough. There's so much more.
Matt Klein
and
Brendan Shaughnessy
Mar 15
8
A_Framework_To: Frameworks: Dissecting Cultural Concepts
A_FRAMEWORK_TO is a 3-Part series exploring the role of frameworks in breaking down complex cultural concepts to its parts.
Matt Klein
and
Brendan Shaughnessy
Mar 8
16
See all
Most popular
Learnings from Five Years of Analyzing Hundreds of Trend Reports
Matt Klein
and
Sarah DaVanzo
20
The Radical Potential of Semiotics & Cultural Strategy
Matt Klein
,
Noël Theodosiou
,
Sarah Jane Unger
,
Vijay Parthasarathy
, and
Cecily Long
18
Vol.16: Rachel Greenspan: Fake Authenticity, Meme Fatigue + Reply Guys
Matt Klein
19
Beauty Memes, Role Reversals & Self-Care
Matt Klein
17
The Meta Trending Trends: 2022
Matt Klein
6
A_Framework_To: Frameworks: Dissecting Cultural Concepts
Matt Klein
and
Brendan Shaughnessy
16
See all popular
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Explanations and research into overlooked trends for the culturally curious
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